See why some artist managers do not exercise their full roles.

Written by on 14 July 2018

Most artists know it is important to promote themselves but don’t have any definitive plan or goals about the subject. Maybe it’s time for you to think about how to raise the volume on your self-promotion.

A controversy “erupted” online of the poor management functions of some Cameroonian artist managers. Music lovers and some entertainers exchanged words online on this very topic. A typical example is the fact that Blaise B the Akwandor beat maker and singer arrived very late to an event which he was booked to perform as the main artist(ABE night at St Claire hotel Buea) which according to reports, he finally did not perform. 

Salatiel the Alpha Better Record boss once commented on a facebook post Ndicho made on  clarifying doubts of fans as he had readily confirmed that each artist of the record label Alpha Better has a manager. Fans perceived it to be a theoretical statement than a workable action. There have been a lot of rumours about  artists of the said label but there have been no official statements or press releases from the artist managers. 

Mr Leo recently announced the coming or better still the existence of his new record label with an artist signed under that label (Gomez) yet, no written statement is shown to public about this action.  Couple with minor social media gossips and rumours about artists of the said label, yet no press releases to debunk or inform fans about their actions.

Following the late coming of Blaise B to the ABE night event, fans were patiently expecting a press release or an official statement from his management to apologise and give a thorough explanation to why he arrived late, yet nothing was released. 

According to my own little knowledge, the  job of an artist manager is to negotiate contracts and fees, finding and booking events and venues that match the artist’s career strategy, advising the artist on career decisions, publicity and promotion, helping the artist on career decisions such as which record producer to work with, or which songs to perform, and managing media relations .

It is true an artist manager has to perform the above functions but after talking to a few of them , I came to realise that the fault at times comes from the artist themselves and their sponsors. Since we are in a typical African society with our immature thinkings , people believe if you aren’t supportive financially you don’t have a say . Managers at times rather tend to receive instructions from artists and the artist’s sponsor. Most at times, these artists prefer to work on their own and instruct managers on what to post and what not to post online which makes fans feel the fault is from the managers. 

Some of these artist managers are just there for formality. Artists minimise some of them a lot and pretend to be collaborative with them in public. However, for artists anticipating growth, find the need to employ a manager, collaborate with him/her effectively, receive advice and opinions from your manager, respect him/her, avoid negotiating contract deals without his concern. Avoid seeking opinions from your best friends or your family members or your colleagues rather than discussing it with your manager. This are some of the issues affecting the mutual relationship of artists and their managers. 

Is it advisable for an artist to manage himself or to employ a managr? Thoughts!


Reader's opinions
  1. MX   On   14 July 2018 at 20:24

    In my on point of view i believe having a manager is good but artistes have different mentalities and views. Some artistes prefer being self managed n others who care about getting others consent will prefer having managers. Without any withstanding if you are an artiste with a manager no operation or deal should be done without his or her consent. He or she should be more of ur guide.*

  2. Chi   On   14 July 2018 at 21:18

    You can never be an artist an a manager at the same time. Same thing like the manager should be the accountant. Artist do need their managers and artist managers in Cameroon still have a lot of work to do. Do this guys even have a written contract with terms understood by both parties??

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